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The Enlightened Tech
[NSIenightened]
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An Indispensable Guide to Clarifying Nail Service Terminology

by: Jessie Burkhardt
Director of Marketing
& Communications

10 pages - FREE DOWNLOAD
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Introduction
By Jessie Burkhardt

I set out in creating this e-book when I noticed how many confusing terms were being thrown about the nail industry. Of course, students and “newbies” were asking the most questions, like “What is a hard gel?”, but I was surprised by how many veteran technicians were also looking for clarification. I thought, “If those of us in the industry are puzzled, imagine how the poor clients feel!”

It seems as though the nail industry has grown exponentially in the past five years. The “old” way of referring to nail services just isn’t cutting it anymore. New categories of products, new techniques, and quite frankly a new generation of technicians have changed the way we talk about nail services – and in the end created a little confusion.

I, for one, am not afraid of change – in fact, I embrace it. So, I had the idea to create a “Dictionary” of sorts to try and piece together the puzzle of the various nail service terms that I hear on a regular basis. I hope this e-book enlightens you and your clients. Also, I’m open to any conflicting thoughts on how I’ve defined these terms (and would love to hear if you think I’ve missed something). Please e-mail me at jessie@nsinails.com with any comments. Enjoy!

Copyright © 2012 by NSI. All right reserved.

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